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XEN Knowledge Base

Solar Dealers

Solar Dealers

Best practice processes and quick wins for Solar Dealers using HubSpot.

Strategy

Understand your solar business' audience with a Journey Canvas

The XEN Solar Business Canvas Overview

Using an Insights doc for your solar business

Solar digital marketing strategy

Set up and use a Marketing Scorecard for your solar business

Prepare a Content Voice doc for your solar business

Running an Annual Marketing Review meeting for your solar dealership

Key recommendations to LG Dealers

Set up an SEMRush Project for your solar website

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HubSpot

Create a HubSpot Free account for your solar website

Key items to set up in your HubSpot Free account for your solar dealership

Key items to set up in your HubSpot Starter account for your solar dealership

Why we recommend the HubSpot CRM Starter Suite for solar dealers

Naming conventions in HubSpot for Solar Dealer portals

Top 10 HubSpot Active Lists to Create for Solar Dealers

Set up HubSpot Landing Page templates for your solar website

Set up a HubSpot Email Marketing template for your solar business

Make general updates on your solar HubSpot website

Use HubSpot Lead Scoring in your solar business to improve your marketing and sales processes

Manually set contacts as Marketing Contacts in your Solar HubSpot Portal

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Solar Campaigns

Running a solar maintenance and repair campaign

Running a competitor campaign

Running a brand campaign

Running an SMS campaign

Running a retargeting campaign

Running a product brochure campaign

Running an energy efficient homes campaign

Running a considering solar campaign

Running an off grid solar campaign for your solar dealership

Running the rebates in your state campaign

Running the value and premium solar offers campaign

Running a solar specials campaign

Running a commercial solar campaign

Running a solar digital marketing campaign

Promoting your CEC accreditation

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