Running an energy efficient homes campaign

How to set up and run the energy efficient homes campaign

Solar Installers who offer a full suite of solar/electricity solutions (solar, hot water, pool heating, air con, etc)

Key Campaign Components & Development Time:

• Landing Page (4 hours)
• Thank You Page (2 hours)
• Energy Efficient Homes blog post (4 hours)
• Facebook and Google Ads creative (3 hours)
• Email Nurture (10 hours)

Example Messaging:

• Go 100% Energy Efficient with <<insert Business Name here>>
• Get your Energy Efficient Home
• Become Energy Efficient with <<insert Business Name here>>

Expected lead types:

• Middle of funnel leads
• Aware of solar as a solution
• Might be interested in more options than just solar
• Bottom of funnel leads
• Researched
• Known they need a full suite of solutions
• Looking for the right partner to engage with