Running a solar maintenance and repair campaign

How to set up and run the solar maintenance and repair campaign

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Who should run the Solar Maintenance and Repair Campaign?

  • Solar Installers who offer maintenance and repair services
  • Solar Installers who feel this may be a growth area for their business (i.e. if they are getting lots of calls about maintenance)

Key Campaign Components:

  • Landing Page (5 hours)
  • Thank You Page (2 hours)
  • Ad Copy (1 hour)
  • Facebook and Google Ads creative (3 hours)
  • TY email (2 hours)

Example Messaging:

  • Already got a solar system? When did you last get your system checked?
  • When did you last get your system cleaned?
  • Need solar maintenance?
  • Need solar repairs?

 

Expected lead types:

  • Middle of funnel leads
    • Already have solar
    • Looking for maintenance and repairs