How to set up and run the product brochure campaign
Who should run the Product Brochure Campaign?
- Solar Installers who want to communicate their offerings beyond solar (batteries, inverters, EV charging, etc)
Key Campaign Components & Development Time:
- Landing Page (4 hours)
- Thank You Page (2 hours)
- Product Brochure (10 - 20 hours depending on content)
- Facebook and Google Ads creative (3 hours)
- Email Nurture (10 hours)
Example Messaging:
- There’s more to <<insert Business Name Here>>
- Interested in solar but not sure which installer to choose?
- See our product brochure
- See how we can help
Expected lead types:
- Middle of funnel to Bottom of funnel leads
- Has researched solar
- Might know what brands they want
- Now looking for the right installer
- Need to develop trust and make a great impression
- Suggest nurturing
Development time:
4 weeks to market to allow time for development of the product brochure. Shorter if a good product brochure already exists.