Running a considering solar campaign

How to set up and run the considering solar campaign

Who should run the Considering Solar Campaign?

• Solar Installers who are in the LG partner network
• Solar Installers looking for top of funnel leads

Key Campaign Components & Development Time:

• Landing Page (4 hours)
• Thank You Page (2 hours)
• Considering Solar Guide (2 hours)
• Facebook and Google Ads creative (3 hours)
• Email Nurture (10 hours)

Example Messaging:

• Interested in installing solar? Read this first.
• The complete guide to considering solar.
• Read the complete guide to considering solar.

Expected lead types:

• Top of funnel leads
• New to solar
• Researched a little
• Want to learn more about solar and understand if it is worth it
• Requires nurturing to move down the funnel

Development time:

3-4 weeks to market to allow time for page development, creative and nurture set up.