Running a competitor campaign

How to set up and run the the competitor campaign

Who should run the Competitor Campaign?

• We recommend competitor campaigns for all dealers as part of your campaign stack

Key Campaign Components:

• Landing Page (could be an existing page on the website, 1 hour to review tracking)
• Thank You Page (2 hours)
• Google Ads Ad Copy (1 hour)
• Facebook and Google Ads creative (3 hours)

Example Messaging:

• Call out specific service areas in ad copy
• Looking for a solar installation in <<area>>? Talk to our team today for your free quote
• Request a quote today
• Learn more about how we can help you with solar

Expected lead types:

• Top of funnel to Middle of funnel leads
• Usually a cold audience, broad targeting
• Is interested in solar based on their google search queries
• Target your key competitors so you show up in searches with their brand name