Key recommendations to LG Dealers
In light of LG's recent announcement on closing their LG solar panel business, below are our recommendations on the next steps
- Turn off any LG related ads in FB
- Turn off and/or update LG Google ads campaigns
- There is an opportunity to still use LG terms, but it must be made sure to redirect it to relevant and current pages
- Update Ad Extensions
- Review ad messaging on ALL Google Ads and remove any mentions of LG
- Review any content related to LG Guides (i.e. LG Considering Solar Guide Part I and II, LG Commercial Guide, LG Why Solar Will Save You)
- Review content of email nurtures and remove/update any LG-related verbiage
- Hide LG related content from the website
- LG Guides
- Update ad banners as required
- Hide LG-related pages including /lg-solar pages created from the LG plugin
- Review form fields for any reference to LG
- Remove LG Authorised Parter/Installer logos
- Update content on pages and remove any mention of LG and promote other brands
- check in HubSpot for any enabled Pop-Up form showing LG related content
- Review scheduled social posts, and remove those mentioning LG
- Review Google My Business images for any images and reference to LG
- Review 'About' info on social media page accounts (Facebook, LinkedIn, Google My Business, etc) and remove mention of LG