How to find your top-performing organic website content with Google Analytics 4 (GA4) and Universal Analytics (UA)

The steps below will show you how to find your most viewed website content in Google Analytics

In GA4

• In your GA4 dashboard, navigate to  Reports

• Select 'Engagement', and 'Pages and screens'

• You can further filter by adding medium and search 'organic' as shown below

• Make sure to also update the date range on the upper right hand
• This view will show you the top viewed pages organically

In Universal Analytics

You can find the same report under Behavior>Site Content > All Pages