Strategy
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      1. XEN Knowledge Base
      2. Strategy

      Create a campaign brief

      Use this campaign brief process and document to help you plan out your next solar campaign

      1. Make a clone of our campaign briefing doc: https://docs.google.com/document/d/1p5B5yKjBxXlOCZz5Odxio88jvUQ1IbwmvX5o5yFNKns/edit?usp=sharing
      2. If using Google Drive, make sure to move the cloned document to the relevant Client Folder.
      3. Each section is labelled and has hints to help you fill out the briefing doc.

      Here are the sections covered by the Campaign Briefing Doc:

      • Campaign Name
      • Buyer Stage
      • Vertical/Persona
      • Desired Outcome
      • Emotion desired
      • Context
      • Key CPA (cost per acquisition)
      • Paid Channels
      • Campaign Assets - URLs
      • Campaign Assets - Other (eg supporting blog posts)
      • Key Messaging
      • Ad Copy
      • Budget
      • Timeframe
      • Geo Locations
      • Tracking
      • SEO Considerations
      • Campaign Type
      • Campaign Assets - Images
      • Ad Creative
      • Keywords
      • Negative Keywords
      • Audience
      • Reporting