SEO checklist for blogs, articles and other content:
Define your target keywords - add these to a google doc or a spreadsheet
Use Google Search Console to analyse keywords
Use a tool like Sanity Check to find related/accidental keywords that could be opportunities
Define blog topic ideas to align with business goals or offers - again, you may want to set up a spreadsheet for this. You can further organise this by month and define a focus topic for each month
Prepare content brief and send to writers (or write in-house). The brief should include:
Target keywords
Other relevant blog posts or pages you want to link to from the content (internal linking)
CTAs
Add your topics/keywords to the HubSpot Content Strategy tool to track as a new cluster (or add to an existing cluster of related keywords)
Before publishing from WordPress optimise Title, Meta description and Slug using Yoast SEO or RankMath
Add the new blog post url as related content in the HubSpot Content Strategy tool topic cluster
