Solar Campaigns
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      Running a commercial solar campaign

      How to set up and run a commercial solar campaign playbook

       

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      Who should run the Commercial Solar Campaign?

      • Solar Installers looking to increase commercial solar installations
      • Solar Installers looking to test the commercial solar installation market in their area

      Key Campaign Components:

      • Landing Page (6 hours)
      • Thank You Page (2 hour)
      • Optional: Commercial Solar Guide (10 hours)
      • Ad Copy (1 hour)
      • Facebook and Google Ads creative (3 hours)
      • Email Nurture (5 hours)

      Example Messaging:

      • Guide to Commercial Solar
      • Everything you need to know about solar for your business
      • Interested in going solar?
      • Does your business need solar?

      Expected lead types:

      • Top of funnel leads
        • Business owners 
        • Maybe cold leads
        • Need to be convinced of benefits of solar for their business